Perhaps it all started when I used to lock myself in the darkroom printing black and white photographs with my dad, or when, on my grandfather’s lap, I used to watch with him the hundreds of slides he brought back from his travels around the world… I’m not sure where my passion for photographic images, composition, light shaping and creating emotion, the insatiable desire to travel far and the curiosity for other forms of life to be documented first with photography and then, in more recent years, with films and documentaries and today with new web-based visual technologies and mobile devices…

Then, there were the years of the many travels around the world and the many collaborations with more than thirty tourism, nature and reportage magazines… then the documentaries for television and Italian and foreign parks, the schools and photography workshops organized in different countries and, more recently, the installations and audiovisuals for museums and picture galleries and the work on products and companies that have allowed me to stay a little closer to my child, what matters most to me now… And although there are now far fewer trips that take me far away than there used to be, there is still a strong desire to tell a story, a place, a distant population with only the images of a film or a collection of photographs, and I believe that, sooner or later, people will start traveling again, no matter if it is by ultra-modern means instead of Dad’s old Nikkormat. Because every day is the first day….

What I seek and what I offer with my work, with the creation of images, be they photographic, immersive or video-filmed, is to communicate with elegance, simplicity and effectiveness, taking advantage of new media and new technologies but remaining firmly anchored in the taste, creativity and experience acquired over decades of visual productions that know how to capture the soul of a place, dress up a website in the best possible way, with charm and grace, with color and emotion or even describe a collection of art without compromising in any way… In this endeavor I do not operate alone but with a team of collaborative friends such as web designers, video editors, 3D modeling experts, drone pilots and operators, cameramen, copywriters and programmers, in short a true creative agency spread but around me and the clients who choose me for their creative and communication needs.